October 08, 2009

Rough Luxe Experience

Some of you and myself are fascinated by "rough luxe" - by the style and the term. And the Wall Street Journal writes "the world of interiors gets a new manifesto".

But where does the term "rough luxe" come from ? How has created it ?

I googled - and found the "Rough Luxe Experience Network", a kind of platform for businesses that "share an understanding of a different definition of luxury".

And there I found this room combining colours and beautiful fabrics with existing distressed original walls :

The photos above and below are all showing interiors of the Rough Luxe Hotel in London, "transformed" by Rabih Hage.

What an interesting bathroom !
 Of course I selected all the bathroom photos as I have to do six for our palazzo.
And I wanted to show the rough part of the rough luxe style - the original walls. For me a bit too much (above).

The "Rough Luxe Network" seems to me like a "Charming Hotel" kind of network that is still new and very trendy. I deem their criteria to become member very interesting. 

Read some interior related criteria here:


* Unique location of the business in an exclusive site or address (maybe our palazzo's guest appartment should participate !?!) 

* Special or unique architectural and/or historical building where the (Rough-Luxe) business is established or operating from.

* The interior and architectural design are based on the mix of old and new elements; showing original parts of the building, preserving the memory of the site and built environment as well as adding new, useful and original elements to the property.

* The design is based on a mix that looks random but in fact is done with a conscious transmission of social and philosophical messages that put intellectual enrichment prior to the physical well being.

Physical comfort is important. However, it comes second to intellectual exchange of ideas and personal enrichment through the time spent in a Rough-Luxe business.

* Rough-Luxe will only have original art and design pieces (no copies or prints of existing art or design).

* In a Rough-Luxe business: Luxury is original materials with a unique appearance and historical elements not solely rare materials and expensive finishes.

The red section above is exactly what I think is necessary for our renovation of our 200 + years old palazzo !
However the grey sectio above means for the Rough Luxe hotel guest that :  "they might share a bathroom or have a small room or a small shower cubicle, but the luxury is in the choice of the wine, the bed linen, the art on the walls and the people looking after you." (o-tone hotel website).
Sharing bathrooms is not really what I like to do when travelling...  but I am fine with the rest.


  1. Well, how about that....I am no longer ashamed of my walls.

  2. The more I think about this concept the more I have the suspicion that the founders behind this created the magic term "rough luxe" as an excuse for not providing the full standard.

    1. did you ever think that the full standard is boring for some... it certainly is for me

    2. right, standard is boring!

  3. Your red selection could relate to any thoughtful restoration... I love the look of the walls... but agree the bathroom goes too far.