December 04, 2007

Calabria: Amarelli Liquorice


On this side of the world it is wintertime and cold outside.
I am sitting at the computer (in Beijing) and next to me I have a tiny blue tin of 20 g best Italian liquorice (thanks to my Italian mother-in-law). I thought, I am going to post about this tiny tin.


It is Liquirizia Di Calabria from Amarelli in Rossano. The Amarelli company, founded in 1731, is one of the oldest liquorice (or licorice) producers. And Rossano is a city on the Ionian coast, the other coast of Calabria.



This is my favorite one. A red tin of 40 g pure liquorice. Same like in the tiny blue box.


"Liquorice is an elixir of longevity in Chinese medicine and according to Hippocrates, this root with a characteristic bitter-sweet taste, and vivifying, digestive and throat-soothing virtues, has been harvested since antiquity on the Calabria Ionian coast, where it grows naturally."

Throat-soothing, that's why I am a fan of it. Actually I was not aware of all the other benefits!


I love these nostalgic boxes. I hope Amarelli keeps them that way for ever!

Here I love the design better than the product inside:



The Beach-mare tin contains 20 g of liquorice with natural mint and is colour sugar coated.




The Sassolini are soft liquorice with natural anise and colour sugar coated. They come in a tin of 40 g.


In 2001, the Amarelli have inaugurated the "Giorgio Amarelli" Liquorice Museum which was awarded the Guggenheim Enterprise & Culture Trophy.

More info here:
Amarelli Company
Amarelli Museum
Amarelli history by Henokiens

Photo source: most of them via www.amarelli.it

3 comments:

  1. How cute! I love licorice, but I must admit I've never had real Italian licorice before...must try it next time...

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  2. Sì sì, Amarelli is gooooooood :)

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  3. oh i love the tins!!! so sweet!

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